OUR IDENTITY

INSPIRATION

The Arab woman is at the very heart of Tujla, she is the inspiration of the brand, today and tomorrow.She makes essential elegance her daily choice, her spirit epitomizing her authentic power as it unfolds and inspires the brand's culture of authenticity.

Our Values

Our values move Tujla forward, constantly looking to the future, guided by the tastes of the Middle East, and a passion for jewellery, beauty, and an authentic connection with our customers.

TUJLA

Our name 'Tujla' is inspired by the name 'تجلت', the feminine word meaning to adorn and to make more beautiful. The same word in its female form also means to shine from above, to stand out, or to bloom. Tujla is founded with a rebellious spirit and a lofty dream. She is the woman who is paving her way, making a mark, and leaving her legacy.